Our co-founder TJ is a registered nurse (RN) on an oncology unit. During the last few years with wearing masks all the time, she noticed her lips were very dry and peeling a lot. She already loves lip balm (some might say she’s slightly obsessed) so she started trying different brands and nothing was working the way she wanted. With the help of her wife and her love of lip balm, CPR Beauty was born. She knows how a quality lip balm should feel on the lips and what it needs to accomplish for the wearer.